The dual DNA manifesto
Bridging couture design with enterprise engineering
Two rigorous disciplines. One singular commerce vision. We pair editorial design craft with infrastructure built for global uptime.
- $480M+
- Client GMV scaled
- 200+
- Flagships launched
- 8+ yrs
- High-ticket focus
Validated incremental lift across 4 continents.
Turnkey headless and bespoke architectures.
Luxury, fine jewellery, and premium consumer tech.
Two disciplines
One singular commerce vision
Design and infrastructure are planned together, so neither one compromises the other at launch.
Pillar I · Haute UX
Design as a direct revenue driver
We treat visual craft as high-order financial engineering. By interrogating spatial typography, micro-tactility, ergonomic thumb zones, and dynamic storytelling, we strip cognitive friction from high-ticket purchasing decisions.
- Spatial typography and editorial storytelling tailored for luxury margins
- Subtle 60fps kinetic micro-feedback reinforcing value perception
- High-intent mobile checkout flows engineered for 42%+ mobile conversion lift
Pillar II · Infrastructure
Engineering without architecture compromise
Our codebase is built for global uptime and unforgiving scale. Headless Next.js edge storefronts, modular Liquid OS 2.0 components, and sub-300ms response times via serverless edge.
- Edge-rendered storefronts with granular suspense boundaries
- Queue-backed ERP middleware with anomaly detection
- Flash-sale load simulation before every production cutover
Leadership & architects
Crafted by pioneers in product & commerce
A multidisciplinary executive collective uniting former Big Tech infrastructure engineers, European luxury creative directors, and seasoned conversion scientists.
Ex-Shopify Plus architect
Marcus Vance
Co-Founder & Chief Solutions Architect
Architected enterprise migrations for 40+ brands with GMVs exceeding $50M+. Specialist in headless edge orchestration and zero-downtime cutovers.
Ex-LVMH digital director
Elena Rostova
Co-Founder & Head of Brand & Product
Over a decade shaping premier online flagship aesthetics across Paris, Milan, and London. Champion of kinetic micro-interaction design.
PhD high-perf systems
Dr. Aris Thorne
VP of Engineering & Data Infrastructure
Pioneer in resilience-by-edge rendering and fault-tolerant microservices. Directs our 60+ person global engineering and QA unit.
Server-side growth lead
Chloe St. Claire
Head of Commerce Growth
Builds predictive LTV models and server-side measurement stacks that keep paid acquisition profitable at enterprise spend.
Core operating principles
How we work, in four rules
01
Revenue over decoration
Every design decision is defended with a conversion or margin argument.
02
No vendor bloat
We remove third-party scripts before we add anything to the critical path.
03
Explicit signoffs
Each delivery stage closes with stakeholder validation, not an assumption.
04
Own the aftermath
A 90-day monitoring sprint follows every launch. We stay on the hook.
Four time zones
Operating across global advisory hubs
Delivery teams overlap across EST, GMT, GST, and IST so review cycles never wait a full day.
EST HQ
United States
350 Fifth Ave, New York, NY
GMT Hub
United Kingdom
1 Canada Sq, Canary Wharf, London
GST Hub
UAE / MENA
Business Plaza Tower 1, Downtown Dubai
IST Center
India Center
Westgate Tech Park, SG Hwy, Ahmedabad